casasola
Homes for thesun-minded.
A complete identity and digital home for a selective real estate brand spanning Barcelona, Costa Brava and Empordà.
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Project overview
A warm, editorial real estate brand for a carefully selected collection of homes in Catalonia.
View live website ↗01 · The opportunityA point of view, not just square metres
Fewer homes.
Chosen well.
Casa Sola was created for homes that get lost on large property portals. The brief was to make a boutique brand with personality, without making it feel exclusive or overly polished.
I brought the positioning, writing, visual identity and website together in one system. The result feels considered, but still makes it easy to find the practical details.
02 · The identityWarmth with an edge
casasola
A direct, familiar name made distinctive through contrast: a confident grotesk for casa, an expressive editorial serif for sola.
Clear enough for property facts.Expressive enough to create desire.
Warm cream#F2EADBTerracotta#BD563BNight olive#1D2118Sun acid#DFEF67
Warm, never rustic.
Mediterranean colour without the familiar holiday-home clichés.
Editorial, still useful.
Expressive layouts lead into precise facts when a buyer needs them.
Selective, not exclusive.
A confident voice that feels personal rather than distant or corporate.
03 · The point of viewOne brand. Three ways to live.
City, coast
and country.
Each region gets its own look, while the Casa Sola identity keeps the collection feeling like one brand.
04 · The digital experienceAtmosphere first. Detail exactly when needed.
Nice to browse.
Easy to use.
The homepage introduces the brand, then gets visitors into the collection. Each property page combines strong imagery with the facts and a clear way to enquire.
- 01Feel
Establish the world before asking the visitor to browse.
- 02Explore
Move naturally between city, coast and country homes.
- 03Understand
Bring story, specifications and imagery into one rhythm.
- 04Enquire
Make the next step direct, personal and uncomplicated.
05 · The launch systemOne identity across every first impression
Built to make every
home feel singular.
The system can flex from agency-level brand communication to an individual property campaign without losing recognition.
Move where
the light
leads.
casasola
La Terra · EmpordàSpace
Space
to live
lightly.
casasola
La Terra
A terracotta retreat among ancient olive trees.
Empordà · €1.680.000Delivered by PLANTA27°
01Positioning & creative idea
02Naming & verbal identity
03Visual identity system
04Responsive brand website
05Residence page system
06Launch content templates